And if you’re not using social media for business, you’re among only 7% of marketers who aren’tĬlick-it: How Nonprofits Can Use Facebook and Twitter to Drive Engagement. If you’re focusing your content primarily on younger folks, rethink! Plus, why you should pay attention to LinkedIn and mobile. Fascinating read from Belle Beth Cooper on Fast Company blog. Real food for thought.Ĭlick-it: 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy. Content marketing, mobile marketing, integrated marketing… it’s all here, and it’s all essential to how nonprofits create awareness and engage their constituents. Jeff Bullas provides a great reminder that the world is changing. Marketing Trends and Social Media StrategyĬlick-It: Marketing Trends You Should Not Ignore. If you’ve taken the leap to crowdfunding or any kind of peer-to-peer campaign, read these tips from Causevox to make sure your campaign is a success. Give them one tasty treat.Ĭlick-It: 5 symptoms of a failing crowdfunding campaign. Don’t give them the kitchen sink in your appeal letters. They care about one (or maybe two or three) of the things you do.
This quick post from Seth Godin reminded me that people don’t care about the breadth of what you do. This week’s links will give you some fuel for your marketing and fundraising engine, for year-end and beyond!Ĭlick it: Salmagundi on offer is not the shortcut it appears to be.
Because people are SO busy at this time of year, and SO bombarded with messages, you’ve got to focus… stand out… target the right audiences in the right places… and invest the resources to do it right.
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